How To Add Links To Instagram Stories

Why Links in Instagram Stories Are Important

Links in Instagram Stories are a game-changer for businesses and influencers. Traditionally, Instagram has limited the use of clickable links, allowing users to have only one clickable link in their bio.

However, with the introduction of links in Instagram Stories, users now have the ability to drive traffic directly to their websites, products, or services. This is especially beneficial for businesses and influencers who want to promote their products or share valuable content with their audience.

The Benefits Of Adding Links To Instagram Stories

A world of opportunities for your business or personal brand. Here are some of the key benefits:

  1. Increased website traffic: This is particularly important for businesses looking to generate leads or increase sales.
  2. Seamless product promotion: If you have an online store that allows you to promote your offerings directly to your audience. This eliminates the need for users to search for your products or services on their own.
  3. Enhanced engagement: Adding links to your Instagram Stories can boost engagement by encouraging your audience to take action. Whether it’s signing up for a newsletter, watching a video, or making a purchase, links provide a clear call-to-action for your audience.
  4. Expanded reach: Links in Instagram Stories can be a powerful tool for reaching new audiences. When your followers share your Stories, their followers can also access the links, potentially introducing your brand to a whole new set of users.

Step-By-Step Guide:

Understand the importance and benefits of adding links to your Instagram Stories, let’s dive into a step-by-step guide on how to do it:

  1. Step 1: Create your Instagram Story: Start by creating your Instagram Story as you would normally. This can include photos, videos, or a combination of both.
  2. Step 2: Enter your link: In the “Add Link” option, enter the URL you want to link to. Make sure to double-check the link for accuracy.
  3. Step 3: Customize your link appearance: Instagram allows you to customize the appearance of your link by adding a call-to-action button or changing the display text. Take advantage of these customization options to make your link more visually appealing.
  4. Step 4: Publish your Story: Once you have added your link and customized its appearance, you are ready to publish your Instagram Story. Simply tap on the “Send to” button and choose whether you want to share it with all your followers or select specific individuals.

Best Practices For Using Links in Instagram Stories

It’s important to follow some best practices for optimal results. Here are some tips to keep in mind:

  1. Choose relevant links: Make sure the links you add to your Instagram Stories are relevant to your audience and align with your content. This will increase the chances of your audience clicking on the link and taking the desired action.
  2. Use call-to-action buttons: Instagram allows you to add call-to-action buttons to your links, such as “Shop Now” or “Learn More”. Utilize these buttons to guide your audience and encourage them to take action.
  3. Track link performance: Keep track of the performance of your links in Instagram Stories. Use analytics tools to measure click-through rates, conversions, and other relevant metrics. This will help you determine the effectiveness of your links and make any necessary adjustments.
  4. Experiment with different content formats: Don’t limit yourself to just photos or videos. Get creative and experiment with other content formats, such as GIFs, polls, or interactive elements. This will make your Stories more engaging and increase the likelihood of your audience clicking on your links.

Creative Ways To Use Links in Instagram Stories

  1. Swipe-up for exclusive content: If you have a blog, podcast, or YouTube channel, use the swipe-up feature to provide your audience with exclusive content. This can be behind-the-scenes footage, bonus episodes, or access to exclusive interviews.
  2. Promote limited-time offers: Create a sense of urgency by using links in your Instagram Stories to promote limited-time offers or flash sales. This will incentivize your audience to take immediate action and make a purchase.
  3. Drive traffic to your online store: If you have an online store, use links in your Instagram Stories to showcase new products, highlight best-sellers, or offer discounts. This will drive traffic directly to your store and increase sales.
  4. Collaborate with influencers: Partner with influencers in your niche and ask them to share your links in their Instagram Stories. This will help you reach a wider audience and increase brand awareness.

Tools & Apps To Enhance Your Instagram Stories With Links

There are various tools and apps available that can enhance your Instagram Stories and make the process of adding links easier. Here are some popular options:

  1. Linktree: Linktree is a tool that allows you to create a custom link in your bio that directs users to a page with multiple links. This is especially useful if you want to share multiple links in your Instagram Stories.
  2. Swipe Up: Swipe Up is a feature available to Instagram users with 10,000 or more followers. It allows you to add a swipe-up link directly to your Instagram Stories without the need for additional tools or apps.
  3. Bitly: Bitly is a URL shortening service that allows you to create custom, trackable links. This can be useful for measuring the performance of your links in Instagram Stories.
  4. Canva: Canva is a graphic design tool that offers pre-designed templates for Instagram Stories. It allows you to easily create visually appealing Stories with links.

Monitoring & Analyzing The Performance Of Links

This will help you understand what works and what doesn’t, allowing you to make data-driven decisions. Here are some key metrics to track:

  1. Click-through rate (CTR): Measure the percentage of people who clicked on your links in relation to the number of people who viewed your Instagram Stories. A high CTR indicates that your links are engaging and compelling.
  2. Engagement rate: Monitor the overall engagement rate of your Instagram Stories, including the number of views, likes, comments, and shares. This will give you a holistic view of how well your Stories are performing.
  3. Bounce rate: If you are linking to external websites or landing pages, track the bounce rate to see how many users leave the page without taking any action. A high bounce rate may indicate that your landing page needs improvement.

Examples Of Successful Brands Using Links

To inspire you further, here are some examples of successful brands using links in their Instagram Stories:

  1. Sephora: Sephora often uses links in their Instagram Stories to promote new beauty products. They provide a swipe-up link that takes users directly to the product page, making it easy for customers to make a purchase.
  2. Nike: Nike frequently uses links in their Instagram Stories to promote new releases and limited-time offers. They create a sense of urgency by offering exclusive discounts to users who click on the link.
  3. GoPro: GoPro takes advantage of links in their Instagram Stories to showcase user-generated content. They encourage their followers to share their own GoPro videos by providing a link to submit their content.


By following the step-by-step guide and best practices outlined in this article, you can unlock the full potential of Instagram Stories and take your social media marketing to the next level.

Remember to track and analyze the performance of your links to continuously improve your strategies. So, start leveraging the power of links in your Instagram Stories today and watch your business thrive.

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